Friday 6 May 2016

MARKETING

EX MACHINA

UK POSTER:                                                                                      US POSTER:


The Ex Machina posters are quite similar, except the shot distance and background colour.

The US poster exposes more of Ava's body, displaying clearly that she is not human, also there is a tag question on the poster which gives an inkling to the film whereas the UK poster doesn't.

UK TRAILER:

The UK trailer uses music by DJ Shadow and doesn't expose too much of the story



US TRAILER:

The US trailer seems more intense and makes the film seem more action-like
Both trailers hint that Ava will overcome her creator, but the UK one leaves more question surrounding it.



TEASER TRAILER: 30TH OCT 2014
FIRST TV SPOT: APRIL 10TH 2015 (US)
OFFICIAL TRAILER: 31ST OCT 2015

SYNERGY MARKETING: 
1) Ava's Tinder and Instagram account
2) SXSW Exposure http://www.bbc.co.uk/newsbeat/article/31920480/tinder-user-falls-for-robot-woman-at-sxsw-festival
3) DNA films, Film4 and Universal Pictures contributing to the films production and distribution
4) Ex Machina twitter page @ExMachinaMovie

MAD MAX FURY ROAD


UK POSTER:                                                                            US POSTER:

The UK poster gives more information about the production and distribution of the film as well as more actors being shown.
A closer image of the characters has been used for the US poster which would draw more attention to them. 
The UK poster has a lot more mise-en-scene in the background making the poster more exciting as more its going on.


UK TRAILER:



US TRAILER:



The music is very different in both trailers. The Mad max trailer had much more aggressive music which builds up a lot more tension.
More of the plot is shown in the US trailer, allowing viewers to know what the film is about, also
there is a lot more narrative in the US trailer which would indicate what the characters are like.

TEASER TRAILER RELEASE: 27TH JULY 2014
TV SPOT: 29TH MARCH 2015
MAIN TRAILER: MARCH 31ST 2015

STAR WARS: THE FORCE AWAKENS

UK POSTER:                                                           US POSTER:





















The UK poster has more writing displayed
Despite that and the UK poster being portrait, there are no differences.

UK TEASER TRAILER:



US TRAILER:



The US trailer has more dramatic music where as the UK trailer begins with silence and a 'humorous' moment. The UK trailer focuses more on the Star Wars soundtrack than other exciting music to build suspense.

There is more action involved in the US trailer which makes it more exciting and captivating (could create a bigger audience). The UK trailer makes the plot of the trailer more tame suggesting that the film needs to be watched to reveal the story line unlike US trailers.

The US trailer includes more narrative to reveal more about the characters and the plot unlike the UK trailer that tend to keep the narrative to a minimum only including what is necessary.

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